Google Business Profile Tune-Up Checklist (free)

1. Claim and verify your profile Google's guidance: Claim and verify your profile
2. Use your real business name, with no extra keywords Google's guidance: Use your real business name, with no extra keywords
3. Pick the most specific primary category Google's guidance: Pick the most specific primary category
4. Set your service area and hours, and keep holiday hours current Google's guidance: Set your service area and hours, and keep holiday hours current
5. Use the same phone number and website as your site Google's guidance: Use the same phone number and website as your site
6. Add real photos of your work, team and trucks Google's guidance: Add real photos of your work, team and trucks
7. Ask every customer for a review, the same way, good or bad, with no rewards Google's guidance: Ask every customer for a review, the same way, good or bad, with no rewards
8. Reply to reviews Google's guidance: Reply to reviews
9. Post updates or offers when you have them Google's guidance: Post updates or offers when you have them

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Google changes its rules from time to time, so each step links to the current help page.